Google search results and YouTube are closely connected and they work together to feature YouTube content prominently on the first page of search results. Google acquired YouTube in 2006, and a 2020 study by The Wall Street Journal found that Video content from YouTube is more likely to appear on the first page of search results than similar or the exact same videos from competitors like Facebook and Dailymotion. They found that Google prioritizes video content from YouTube even when the number of views and user comments on competitor sites are higher.

AMP Video content on YouTube ranks well in Google search results because of this unique connection in partnership with AMP following SEO best-practices to ensure your video is more easily found by potential customers. We do this by: strategically naming the file name and video title, tagging your video with relevant keywords, tagging your city or business’ direct location, and using a video description designed to help your video appear in search results.

Video content can appear when searching for the business name or searching for the business’ category and location. For example, when searching “Boutique in Charles City, IA”, Darbe & Co. Boutique’s video appears prominently in search results and their business’ listing ranks first in organic search results.